Spotlight on the Arts has arrived for it’s annual celebration!!
I had the honor of working with Fairfax City this year for the annual Explosion of Artistry in our culturally rich old town city!
From Dance and Theatre, to Songwriters and Choral Performances, along with Visual Arts and Literary as well! We LOVE ART in FFX!
We’ve had some creative designs in the past with Spotlight, from recreating the original ticket stubs for Woodstock for the RSVP’s, to having little records to remind you of the event.
This years theme, is The Spotlight Brand. Simple and clean …still a lot of work!
When we first started thinking about the project, we tried using AI for reference ideas. It was an abysmal failure of creative pursuit.
We ended up going in a different direction all together though.
Utilizing the Brand Guidelines we knew how far we can go creatively.
We had several ideas of where we could go with the project.
Ultimately it came down to keep it clean and simple.
Once the final design was approved we had to adjust to make it fit for EVERYTHING.
From Instagram and Facebook, to posters and even the Fairfax CUE Bus!
For this project we created the entire package - their social media graphics, posters, custom RSVP trifold tear-off invitation, Directory Brochure with custom tabs, and their program book.
Let us know if Vision Idea Design can help you!
